Posts Tagged ‘new product development’

5 Ways to Protect Your Idea-for Less than $30

Tuesday, November 30th, 1999

Map

For all of the people out there who can’t afford the $10,000 for a patent you have come to the right place. Most people assume that a Utility patent is the only form of protection available to you.  I will show you 5 ways to protect your idea, each way cost $30 or less. Through extensive research I have gathered these tips to make inventing accessible to all. If you are ready lets get this show on the road.

Certified Letter
What is the trick?
This is a little bit lesser known than the other four methods, but it does help to add to the preponderance of the evidence. The idea behind this is quite simple. First, you take a few
sheets of paper, and using a pen you completely describe your idea, and provide drawings depicting it. Second, show your writings to two people who you have sign a non-disclosure.
Have the two people sign and date the papers showing that they have viewed it. Third, take the papers place them in an envelope and mail them to yourself by certified mail. Do not open the letter once you receive it, just place it in a secure location. That is it. I know you are wondering why do this. The reason is the certified letter will be post dated by the US Post Office which can be used to help show a date of conception. This method is not fool proof but it will add to the protection you are gathering for your idea. In no way is this sufficient by itself, but combined with the other four methods it can be secure.

Did you know?
Did you know that the certified letter trick is one of the oldest and most affordable ways to help protect your idea?

Your Cost:

Lets break it down.

• 2 pieces of paper = $.25

• 1 Envelope = $.25

• 1 Certified letter certificate = $5.00

A total cost of $5.50. Remember to be effective you must not open the envelope.

Protection:
This method provides the least amount of protection for your invention. But with a cost of only $5.50 why not do it? What do you have to lose, and it adds to the building amount of evidence that it is your idea. A self mailed certified letter alone is not sufficient protection for your idea, but combine that with the other four methods mentioned in this book and your idea will be more secure.

Copyright
What is a Copyright:
According to the U.S. Copyright office a copyright is a form of protection provided by the laws of the United States (title 17, U.S. Code) to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works. Section 106 of the 1976 Copyright Act generally gives the owner of copyright the exclusive right to do and to authorize others to do the following:

• To reproduce the work in copies or phonorecords;

• To prepare derivative works based upon the work;

• To distribute copies or phonorecords of the work to the public by sale or other transfer of ownership, or by rental, lease, or lending;

• To perform the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and motion pictures and other audiovisual works;

• To display the copyrighted work publicly, in the case of literary, musical, dramatic, and horeographic works, pantomimes, and pictorial, graphic, or sculptural works, including the individual images of a motion picture or other audiovisual work; and

• In the case of sound recordings, to perform the work publicly by means of a digital audio transmission.

Did you know?
Did you know that your written work is automatically copyrighted once it is composed? Every time you put pen to paper you are creating a copyrighted work.

Your Cost:
Although a unregistered copyright is free, we do recommend filling your copyright with the U.S. Copyright Office. This will formalize your copyright and help to notify others that it is your work. The cost to file form TX is $30.

Protection:
While a copyright was not intended to protect ideas, it does help protect the literary aspect of you invention, such as the description and the drawings. On all work that you produce relating to your invention add the © to it. This will notify others that you are claiming copyright status, and will help to divert any would be intellectual thieves. A copyright alone is not sufficient protection for inventors, but combine that with the other four methods mentioned in this book and your idea
will be more secure.

Disclosure Document
What is a disclosure document?
This program is offered by the U.S. Patent and Trademark office is very similar to the certified letter. The main difference is that instead of you keeping the record yourself, you file it with the government. They will issue an official date when they receive the information. They will not make any other claims other than issuing a date that they received your information. This is not a patent application date. This formalizes the issuing of a date and is more enforceable than the certified letter. According to the U.S. Patent and Trademark office a disclosure document is a paper disclosing an invention (called a Disclosure Document) and signed by the inventor or inventors that may be forwarded to the USPTO by the inventor (or by any one of the inventors when there are joint inventors), by the owner of the invention, or by the attorney or agent of the inventor’s) or owner. The Disclosure Document will be retained for two years, and then be destroyed unless it is referred to in a separate letter in a related patent application filed within those two years.

Did you know?
Did you know that the disclosure document last for a period of two years. Remember it is not a patent filing date.

Your Cost:
This is one of the most affordable methods of protection available, thanks to Uncle Sam. The fee for filling a disclosure with the U.S. Government is only $10.

Protection:
The disclosure document helps establish a date of conception for your idea, as due the certified letter, and nondeleting software. Taken by itself it is not sufficient protection for your idea, but combine it with the other four methods mentioned in this book and your idea will be more secure.

Non Deleting Software
What is non deleting software?
Exactly what the title says it is, software you can not delete, alter, or manipulate in anyway. Whatever you enter into it stays put. Essentially this allows you to record your ideas as they come to you in chronological order with out being able to manipulate the information. The U.S. Patent and Trademark Offices states that a non deleting software must have the following features.

1. non-deletion

2. sequential page numbering

3. witnessing

4. time stamping.

Did you know?
Did you know that by Using the software you can keep an irrefutable trail of your invention. Where you have employees or contractors working on your most prized intellectual assets, managing your ideas through the software will allow you to ensure that the IP stay within your company.

Your Cost:
$30-$500 depending on the software.

Protection:
Non deleting software provides a paper trail in a sense. Since you can not alter pages once they are entered it allows the idea to be traced back to the first entry date. It also shows how your thoughts progressed, like a diary that can not be tampered with. Taken by itself it is not sufficient protection for your idea, but combine that with the other four methods mentioned in this book and your idea will be more secure.

Non-Disclosure Document
What is a Non-disclosure:
Whether your new to inventing, or have been doing your protection homework you have probably heard of a nondisclosure document. In its purest sense a non-disclosure document is nothing more than a legal document that says you can’t share what I tell you and I can’t share what you tell me. It’s that simple. Of course there is more to it, but that is the essential foundation behind the document. Most good non-disclosures have a clause stating the length of time that the parties must remain silent, usually 18 months on average.

Did you know?
Did you know that a non-disclosure is the simplest way to protect yourself from infringement. However a non-disclosure document must be signed by every individual you present
your idea to.

Your Cost:
You can easily find non disclosure documents online for free, and if you prefer you can have an attorney create one for you for around $500-$1000.

Protection:
Using a non-disclosure will tell the people you are dealing with that you are serious, and that you know what you are doing. This will go a long way in fending off unwanted infringement. A non-disclosure document is a legally binding contract that is enforceable in a court of law. If a person or a company violates the condition of the document, you may be able to sue for damages. A non-disclosure document alone is not sufficient protection for inventors, but combined with the
other four methods mentioned in this book and your idea will be more secure.

Shopping Feeds-What Are They And How Can They Make You Millions

Tuesday, November 30th, 1999

buy viagra online

E-commerce web sites in today’s world can not thrive on the income they generate from their own site. A successful web site must utilize the various shopping web sites on the internet such as Shop.com, Amazon, Biz Rate, Biz Buyer, Price Graber, Froogle, etc..

Web sites like Amazon, Nextag, Yahoo! Shopping, etc. are some of the most profitable web sites on the internet. What most people do not know is that they personally do not sell any products, they are made up of thousands of smaller merchants like you. They spend millions of dollars advertising their web sites, and driving traffic to their merchants all potentially for your benefit.

There are two main ways you can benefit from this opportunity. Individual product uploads and product feeds.

After you get approved for an account you will be faced with the daunting task of getting all of your products to them in the exact format they require. Unfortunately if it is not perfect they will kick it back to you. Assuming you have more then a few products, the product feed will be your only real options. Uploading 1 or 2 products is pretty easy, however for some of my clients with thousands of products the feed is the best and only choice.

A product feed is basically an excel spreadsheet listing all of the products and every attribute of the product that you wish included. Some of the information needed are pricing, description, product url, picture url, size, color, etc.. Each shopping site below has it’s own format , Amazon being the most in-depth, and the most potential profit. We represent clients currently earning over $100,000 per month alone on Amazon.

Some of the shopping sites we create product feeds for are:

Amazon:
Amazon.com is one of the branded global leaders in e-commerce. Acting as much as a marketplace as a shopping comparison site, Amazon offers pricing on everything from books, music, sports equipment, beauty supplies and jewelry. Amazon often sends product catalog feeds to other shopping destination sites for maximum reach of products to shoppers and works with thousands of merchants to provide a very diverse product catalog offering from which shoppers can choose.

Become.com:
Become.com is the only vertical shopping search engine that offers an integrated product research and comparison shopping experience in one destination. This unique site helps people make ideal buying decisions by providing consumers comprehensive, unbiased, and relevant product reviews and information on millions of products, and the ability to shop for those products from brand name retailers from across the web. Its proprietary AIR (Affinity Index Ranking) technology is built using contextual analysis that incorporates human intelligence to deliver targeted results. Provides comprehensive, relevant, and unbiased research information to help you choose the right product. Become.com provides a comparison shopping service to help the shopper get the best deal on hundreds of merchant storefront sites. Finding the right product at the best price to save you time and money is their goal. A relatively new shopping comparison site, they are well funded and are growing.

BizRate:
Bizrate is now Shopzilla but still acts as a stand alone shopping destination site. Bizrate was one the first shopping comparison sites and today is one of the largest, fastest and most accurate shopping search engines on the Internet. Bizrate has an index of over 30 million product offerings from more than 50,000 merchants large and small. Bizrate will send product catalog feeds to other shopping destination sites for maximum reach of products to shoppers.

Buyer’s Edge:
Buyer’s Edge a leading Comparison Shopping Search Engine was designed and developed by a team of Consumer Product experts that specialize in consumer buying behavior. Millions of online shoppers visit Buyers Edge monthly for unbiased product reviews, price comparisons, merchant ratings, and buying advice. BuyersEdge.com drives targeted and qualified sales leads to merchants, while simultaneously promoting their products and building brand awareness.

Commission Junction:
Commission Junction, a ValueClick company, is a leader in performance-based online marketing, delivering advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving measurable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its marketplace and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Publishers place ads and links directly in and around their content and earn commissions. Online advertisers extend their reach, build their brand, drive sales and lower customer acquisition costs all on a pay-for-performance basis. The company earns revenue on a per-transaction and subscription-fee basis.

Googlebase/Froogle:
FREE service, for now, this is a destination site that every merchant should be on as it allows the existing online retailer and first time retailer to access a gigantic marketplace of shoppers. Froogle supplies the power of Google’s search technology to a very specific task: locating stores that sell the item shoppers want to find and pointing them directly to the place where shoppers can make a purchase.

GrabCart:
GrabCart is a professional and reputable company leading in it’s field of pay-per-sale marketing channel. GrabCart’s innovative online system is concrete, simple and truly cost-effective. There are NO hidden fees, NO setup costs and NO listing fees. GrabCart will only be paid a small commission after successfully establishing a sale for the merchant. GrabCart frees the merchants from unnecessary fees by guaranteeing the merchants gain before GrabCart gains. To that end, GrabCart strives to promote and increase the rate of sales for merchants.

mySimon:
A CNet owned company, mySimon is a robust and sophisticated shopping destination site that features shopping comparison and research of products and services. When the shopper clicks on a recommended product, the shopper is redirected to the site selling the product. mySimon researches thousands of product categories and millions of products and then identifies those merchants selling the product allowing the shopper to compare product offerings before making a purchase from an online merchant.

NexTag:
NexTag.com is the leading comparison shopping site for products, financial services, travel, automobiles, real estate, education and more. At the core of NexTag.com is its proprietary Search And Match technology that enables shoppers to quickly compare prices and find the best deals on millions of products and services. For thousands of merchants, service providers and individuals, NexTag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing. More than 10 million shoppers per month use NexTag.com to research, compare, and buy products and services online.

PriceFish.com:
Pricefish, Inc is the creator of Pricefish.com, an innovative online comparison-shopping search engine and information delivery tool, which assists online shoppers to easily find, compare and purchase items from a variety of online merchants. Pricefish.com streamlines the process of comparing product features and finding the best overall price, for millions of products in a number of different categories, from a list of customer-rated merchants. Shoppers can find products in many different categories, including: Electronics, Photography, Home and Garden, Apparel, Jewelry, Health and Beauty, and many more. Pricefish.com incorporates unique multi-media features, useful content and a wide range of product categories, all designed to achieve the ultimate shopping experience for both consumers and merchants. Pricefish, Pricefish.com, and FishClips are all trademarks of Pricefish, Inc.

PriceGrabber:
Millions of consumers use PriceGrabber to quickly obtain free and unbiased information about products, services, merchants and sellers before making a purchase decision. PriceGrabber has established itself as the most trusted and effective online destination for savvy shopping. Shoppers can instantly find and compare millions of unique products and services contained in 22 channels, such as Apparel, Autos, Babies & Kids, Books & Magazines, Cell Phones, Plans, & Accessories, Computers, Home & Garden, Photography and Travel. The website also offers shoppers the ability to view and compare over thousands of merchants and sellers and their respective pricing information for products and services, thereby enabling users to ultimately find the right product from the right merchant at the best price.

PriceRunner:
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. Ranked #1 in the US by PC World Magazine in 2005 as “best overall comparison shopping engine” and recommended by Good Housekeeping Magazine. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.

PriceShaker:
One of the newest and most cost-effective advertising tools available today. PriceShaker.com’s lowest CPC rates in the industry combined with a vast amount of top rated merchants make it one of a kind. Focusing on consumer electronics and appliances, PriceShaker.com is not only a shopping comparison site, but it is equally a product comparison site as well as a retailer comparison site. In addition to shaking the internet for the best prices, PriceShaker.com provides users with unique ways to compare products side by side right down to their specific details as well as having a combination of customer reviews and an objective rating system- helping users choose the right retailer to purchase from.

Shopping.com:
Shopping.com, an ebay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants, and millions of reviews from the Epinions community, Shopping.com empowers consumers to make informed choices and, as a result, drives much higher conversion to sale and value for merchants.

Shopzilla:
The name says it all, Shopzilla is one of the largest shopping comparison sites that has a great brand name and is well funded. With more than 25 million products from over 45,000 storefronts. From air conditioners to zodiac charms, whatever you’re shopping for, they’ve got you covered. Whether you’re searching for something specific or just browsing, with Shopzilla you’ll get lightning fast, accurate results that you can refine and sort any way you like. And finally, Shopzilla gives you product pictures, detailed descriptions and consumer reviews. You can even add all of the items you’re shopping for to your Shopzilla List and compare their features side by side.

Smarter.com:
Smarter.com is a leading online comparison shopping service. Their goal is to help consumers make smarter buying decisions by enabling them to research and compare products, as well as to compare prices on millions of products available at thousands of reputable online stores. They gather product and merchant data from across the Internet, organize and structure it into a comprehensive catalog which they publish on Smarter.com.

Underbid:
UnderBid has broken new ground by establishing a truly cost-effective Pay-Per-Sale marketing channel. Underbid is building a business based on professional and reputable merchants and genuinely partners with each merchant. There are NO listing fees, NO pay-per-click fees, NO cost per-impressions fees, NO pay-per-lead fees, NO monthly subscriptions fees, NO upfront setup costs, and NO hidden marketing costs. Underbid is at the other end of the spectrum from other marketing driven business models and delivers a NO RISK solution, eliminating click fraud to the merchant because only when a visitor completes their purchases is Underbid paid a small commission.

Yahoo Shopping:
One of the premier, branded and original shopping destination sites where shoppers come for the best prices, product information, and helpful tips on how to shop for the right product. Any shopper can easily compare product prices and features across thousands of merchants and millions of product offerings.

In my humble opinion if you have a web site and you sell products, shopping sites are a must. This should also be included in any SEO campaign. After all a well rounded marketing campaign should be about increasing the company’s bottom line.